Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

“The upsides of a compelling purpose-driven brand — loyalty, love, a shared commitment to positive action — are heady and widely discussed. Less often talked about are the equally dramatic downsides that can occur when the brand acts in conflict with their purpose.” In Campaign US, our Managing Director Christina Falzano shares why the Robinhood-GameStop saga is an important lesson for disruptor brands and evaluates how trust can be a double-edged sword.