As almost everything we do – work, shop and manage money – is now done online, the risks to our personal security and safety have increased exponentially. The cybersecurity market has failed to keep pace with this change and is characterised by complexity confusion that leads to anxiety in consumers.
Clario is a new brand strongly positioned as a positive alternative, empowering people to take control of their digital lives. The name and brand reflect this unique position, creating a simple, accessible and human solution that fundamentally changes the market convention.
The effect on the business has been profound, aiding and accelerating business transformation and growth.