A once-in-a-lifetime opportunity to brand the Paris 2024 Olympics and Paralympics represented a once-in-a-lifetime opportunity to honour the heritage of the 1924 French Games and propel Paris and the spirit of Olympism into the 21st century.
Meet the Phryges: gender-neutral mascots inspired by the Phrygian cap, a symbol of freedom and unity. Their motto – ‘Alone we go faster, but together we go further’ – echoes and underlines the collaborative nature of the Games.
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From visual aids to powerful emblems of pride and communal identity: our emblem-style pictograms blend tradition with modernity to promote a sense of community among participants and spectators. Each of the 47 sports disciplines in the Paris 2024 programme features its own pictogram, with eight shared across the Olympic and Paralympic Games.
