Bicester Motion

Shaping the future of mobility.

Brand architecture
Motion
Visual identity

Based in the heart of Oxfordshire’s Motorsport Valley, Bicester Motion is a business community shaping the future of mobility. The 444-acre estate – a former RAF bomber site – brings together like-minded mobility leaders, innovators and change-makers, people and businesses passionate about shaping the future of mobility. And it needed an identity that would reflect the boldness of its mission and ethos.

Bicester Motion billboard

The brand and its logo are incorporated across the vast Bicester Motion site, which is home to automotive icons like the NEOM McLaren Formula E team, Polestar and Motorsport UK. The iconic elements of the new marque are used to guide visitors through the experience, bringing its shapes and forms into the visual and physical design of the surrounding spaces.

Bicester Motion signage

On-site signage

With wayfinding a key part of the project, simplicity of design was paramount. Clean, uncluttered visuals communicate meaning with directness, while the intentionality of the design reflects the confidence of the brand itself. Inspiration was drawn from the landscape of Bicester Motion, and sustainable premium materials were chosen to reflect the brand’s respect for its surrounding environment.

Social media graphic on phone

Bicester Motion posters

Embroidered badges with branding

Branded book

You may also like

Cdg Network Website Sofitelcover Option1 2823X1338Px

Sofitel

Activation
Messaging
Motion
Positioning
Visual identity

Roland-Garros

Branded environments
Customer journeys
Visual identity

Paris Olympics 2024 flag

Paris Olympics and Paralympics 2024

Brand architecture
Branded environments
Motion
Visual identity