It’s Time to Kill the Swoop

“Relying on clichés may feel like the safest idea, but good, fresh design concepts can’t blossom within this space if no one moves past them. There are many ways designers can reinvent their designs, comply with regulations, and still make a real, human impact on their consumers.” Check out the piece our Creative Director Ben Solomon penned for Dieline about one of the most recognized clichés in design - the swoop