What did we do?
We welcomed a group of 14-17-year olds from Camden to our HKX studio, setting them a week-long challenge to crack a creative branding and packaging brief. We wanted them to see what it would be like working at a design agency and gave them the opportunity to present their concepts at the end of the week. It was a tough brief, but we were amazed with the quality of their designs and thinking. They did an amazing job and showed real enthusiasm, creativity, and confidence when presenting to a senior panel, including Thom Newton, CEO. We are sure that HKX will be welcoming some of this talent in the next few years through our doors!
Thom says “Design has the power to unite, inspire and influence and the best design solutions are born from diverse perspectives, diverse outlooks and diverse experiences. The creative world as a whole is guilty largely of recruiting from a small pool of talent. As a recognised name in the industry for over 70 years, we have not just a responsibility, but deep routed desire to encourage greater understanding of design as a career. We should all promote greater diversity and inclusion for all those pursuing this exciting career. Initiatives like this which shed a little light on what we do helps tremendously. We are delighted to be supporting this initiative and will continue to do all we can to support those who are interested in a career in the industry.”