Your brand’s name and visual identity represent what type of business you are and presents your offer to the world. We’ve helped create, develop and define some of the world’s most iconic brands for the last 60 years.
Names have an important role in connecting all parts of the brand experience, across all parts of an organisation and its offer, helping the people identify and create meaning. A comprehensive naming process can help to build distinctive meaning into the brand, communicating the new brand direction. Our rigorous, time-proven naming process is both strategic and creative, with multiple stages of validation to improve the probability of success.