How ITV is delivering against its targets
Having launched its targets in August this year, ITV is on a journey to make sure that it understands what’s expected of it, that it’s equipped with the right governance structure to deliver against what is needed, that it’s reporting in the right way, and making sure it has the most robust data and the most robust processes in the business.
Julia outlined the specific actions ITV is taking to make sure it will deliver on its targets:
- Climate Crisis to Action training
Businesses can’t expect colleagues to act and know how to act on the climate agenda unless they really understand that it’s everyone’s responsibility in a business. ITV is rolling out training to all colleagues, including the Board – ITV’s Chairman has already completed it. Over two thousand colleagues completed the training this year, and there are plans to reach them all by the end of 2021.
- Climate scenario analysis
ITV is embarking on conversations with key areas of its business to understand what the impacts of global warming will be on the operations of different departments. It is flipping the conversation on its head from ‘how are we contributing to climate change?’ to ‘how is climate change going to impact our business?’.
- A new governance structure to drive delivery against environmental targets and manage climate risk
ITV has launched a Climate Change Delivery Group, chaired by its CFO. The Group is made up of directors from business areas responsible for the progress against ITV’s targets. They are accountable for those targets and ITV is exploring how these could be built into their objectives. Underpinning this is the ‘ITV Green Team’ steering group which has representatives from every part of the business, with a focus on creating the necessary change on the ground.
- Signatory to TCFD and respondent to CDP Climate disclosure
In addition to being a signatory to TCFD, ITV also responded to the CDP’s climate disclosure requirements this year. Julia explained how the process of disclosure against CDP helps unlocks conversations with the business that might not have happened otherwise – facilitating conversations about the way climate has been factored into financial forecasts for the coming years. Raising that question has put it on the radar. ITV has found the disclosure against CDP a brilliant part of the climate change transition, the journey it is on internally to make sure this is front-of-mind in every business decision.
- Implementing a new global environment data platform
ITV conducted an internal audit earlier this year to review how its climate data is being calculated and how it is gathering global emissions data. The audit’s recommendation was to implement a global data platform which is being prepared for launch in January 2021.
- ‘As a content creating business, ITV has a brainprint, not just a footprint’
For ITV, it’s not just about what it can do internally. It has recently launched a prime time ad ‘The shows we never want to make’ that explains what ITV is doing to support its commitment to its ‘net zero by 2030’ target. The ad encourages viewers to measure their own carbon footprint and directs them to advice on how they can reduce it. ITV recognises that beyond its responsibility to get its own strategy right, it’s just as key for the company to use its voice to influence viewers.