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We have recreated and relaunched Reckitt’s brand, to reflect the impact of its products on people’s lives all over the world. The powerfully engaging new identity includes new logo, tone of voice, colours, typefaces, photography and icons. Each element has been carefully created to help Reckitt tell its story more clearly and consistently. The strengthened brand will help to reveal the value of Reckitt to the world, with more confidence, energy and humanity than ever before.