Protecting a brand’s precious assets

Leveraging ‘ownable’ language’ to create a competitive advantage

NEW YORK: 10 May 2018

We live in a world where identity theft, home intrusion, computer hackers and credit card fraud is common place and where people are taking proactive measures to safeguard their assets.

In a similar vein, today’s marketers need to ask: should we treat our brands any differently?

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AUTHOR DAVID KEEFE | MANAGING PARTNER

David is responsible for building and growing the branding and design offer in North America.

A brand consulting veteran with more than two decades of experience at firms such as Landor and Siegel+Gale, David also worked in client-side marketing at Unilever and Time Warner.

He brings a deep understanding of branding in multiple industries across research, strategy, naming, identity design and packaging.