Key Ingredients to Co-Branding

Designing brand intersections that create unique market value

NEW YORK: 14 September 2018

SOCIETY IS INUNDATED WITH CHOICES. IT’S WHAT WE HAVE ALWAYS DREAMED OF... RIGHT?

In large part, this abundance of choice – fueled by the digital economy – has created amazing benefits for consumers: a sea of bespoke products tailored to your exact needs and delivered to you almost anywhere, in the blink of an eye. Indeed, these benefits (and their consequent expectations) have quickly become ingrained in our culture, ways and means, lexicon, routines and lifestyle. It’s the 'new normal'; packaged and available at your doorstep, in an instant.

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AUTHOR
DAVID KEEFE | MANAGING PARTNER

David is responsible for building and growing the branding and design offer in North America.

A brand consulting veteran with more than two decades of experience at firms such as Landor and Siegel+Gale, David also worked in client-side marketing at Unilever and Time Warner.

He brings a deep understanding of branding in multiple industries across research, strategy, naming, identity design and packaging.