Repositioning a
luxury brand to
reconnect with
its audience

Business challenge

Despite its strong heritage of quality design and innovation, sales of Ideal Standard’s luxury Italian bathroom brand Sottini were in decline as the brand failed to adapt to a highly competitive market. Needing to powerfully reconnect with its audience and boost sales, we were commissioned to reposition the Sottini brand for the future. 


We developed a new positioning, ‘Simply Imagine’, referencing innovative design and aspirational luxury. Beautifully brought to life across a range of touchpoints, the emphasis is on imaginative and unexpected ideas, supported by minimal yet engaging graphics. For Sottini’s all-important exhibition spaces and high-end retail showrooms, we developed compelling and luxurious experiences that encourage discovery, interaction and emotional connection.


Relaunched in the UK at leading trade fair 100% Design, Sottini instantly reconnected with its key audience of designers, retailers, architects and specifiers. The refreshed positioning achieved immediate uplift in exhibition footfall and website page views, leading to a 200% increase in sales. Once again synonymous with quality and innovation in design, the Sottini brand is now leading the way in luxury bathroom style. 

Our work with Sottini

  • Rebrand
  • Point-of-sale materials
  • Advertising
  • Trade shows
  • Branded collateral
  • Digital and film

Interested in learning more about us and our work?