Working with shell since 1996, we have gained a unique understanding of both the brand and the business. We act as its global brand guardian across the retail portfolio – critical to delivering its retail strategy of generating equal revenue from fuel and non-fuel by 2025.
Alongside the creation of Shell Select ‘Gen5’ store format, we developed the fresh food and drink offer, Deli by Shell. Revitalising the customer experience, while at the same time ensuring that it is sustainable, digital and flexible enough to work across more than 30 markets worldwide.
Additionally, we work across a range of Shell sub-brands globally, including Energy, Fuels, Lubricants and Motorsport.