Responding to a changing market, Danone, a world-leading food company, needed a more powerful way to capture and express its commitment to health and nutrition. We were challenged to create a new global brand identity that would symbolise Danone’s vision and values, and enable its portfolio of brands to communicate them consistently across every touchpoint.
We supported the development of Danone’s new positioning, ‘One Planet. One Health’, refocusing the brand vision and values around health and nutrition. It was brought to life through a refreshed global brand identity including the new ‘child star’ logo, and supported by a new look and feel reflecting a more human, inclusive and forward-looking brand.
Our work has powerfully repositioned Danone for the future. The fresh and emotionally engaging ‘child star’ logo establishes the company as a ‘changemark’, and more clearly connects the brand to its business strategy. With the new look and feel helping to capture the spirit of the brand beyond the logo, Danone is now living its values through every touchpoint of every brand in its portfolio.