At the heart of our approach are our DNA workshops. They are the platform on which most of our projects are built. Each workshop is tailored to the specific needs of the client and the brief. The process is creative, uncomplicated and very effective at surfacing the key issues in order to more quickly facilitate an effective solution. The outputs form the basis of the creative brief that we work to for the rest of the project.
Our approach to research is focused on uncovering the story that will add depth to our work. Design is used throughout the process to help audiences better understand the challenge and the potential of change. We work to understand audience needs, wants and the barriers to interaction. This informs the design direction and is used to validate all areas of communications, from naming and brand identity to packaging and environments.